Reply to every inbound lead in minutes, day or night, and book the good ones
A done-for-you instant lead response automation is an AI agent that answers every inbound lead from your website forms, chat, phone and ads within minutes, at any hour. It enriches the lead, asks your qualifying questions by email, SMS or chat, scores the fit, and books qualified buyers straight onto the right rep's calendar. Everything is written to your CRM. BufferSol builds and runs it on your own tools.
- Live in 3 to 6 weeks
- Works inside your current tools
- Your people approve what matters
Built for
B2B SaaSThe outcome
What changes for your business
Every lead answered fast
Each new lead gets a personal, relevant reply within minutes in the channel it came from, including nights, weekends and holidays.
Qualified meetings on the calendar
Leads that meet your criteria are offered times on the right rep's calendar and booked without back-and-forth email.
Clean data on lead quality
Every lead's source, answers, score and outcome are written to the CRM, so marketing and sales can see which sources produce real pipeline.
Is this you?
For B2B and high-ticket B2C companies that get dozens to thousands of inbound leads a month through web forms, demo requests, chat or paid ads, and whose reps or SDRs reply hours or days later.
- Demo requests that arrive in the evening or on weekends wait until the next business day.
- Reps cherry-pick the leads that look big and the rest go cold in the CRM.
- You cannot say how long, on average, a new lead waits for a first human reply.
- Leads from ads, partners and events land in different inboxes and spreadsheets.
- Marketing and sales argue about lead quality with no shared data.
Today vs done for you
The current way, and the new way
What your team does by hand today, and what the automation does instead, step by step.
How it works today
- A prospect fills in a demo form or calls, and a notification email lands in a shared inbox or a rep's inbox.
- Someone checks the lead later, often between calls, and looks up the company on LinkedIn and the website.
- The rep writes a first email or leaves a voicemail, usually hours after the request.
- If the prospect replies, a few emails go back and forth to find a meeting time.
- Leads that look small or vague are left untouched, and nobody reports on them.
- Lead source and status are updated in the CRM by hand, if at all.
What it quietly costs you
- · Buyers who asked for a call talk to a faster competitor first.
- · Paid ad and event spend produces leads that are never worked.
- · Reps spend selling time on research and scheduling instead of conversations.
How it works done for you
- The agent picks up each new lead the moment it is created from your web forms, chat widget, ad platforms, partner portals or missed calls, and removes spam and duplicates.
- It enriches the lead with company size, industry, location and tech stack from your enrichment provider, and checks the CRM for an existing account, open deal or owner.
- It sends a first reply in minutes by email, SMS or chat that answers the prospect's actual question and asks two or three of your qualifying questions.
- It scores the lead against your rules, such as company size, use case, budget range, timeline and region, and writes the answers and score to HubSpot or Salesforce.
- Qualified leads are routed by territory or round robin and offered real slots on the rep's calendar; the meeting, notes and lead context land in the rep's calendar invite.
- Leads that do not qualify get a helpful resource and go into a nurture sequence; anything unusual, such as a large account or an existing customer, goes straight to a person.
- Every message, score and routing decision is logged on the lead record, and a daily summary shows response times and outcomes by source.
Your people
What changes for your team
SDR or inside sales rep
Today
Checks inboxes between calls, researches each lead by hand and plays email tag to set meetings.
Done for you
Walks into booked meetings with the lead's answers and company context already in the CRM.
Sales manager
Today
Chases reps about untouched leads and has no reliable response time data.
Done for you
Reviews daily response and booking numbers by rep and source, and coaches on real conversations.
Marketing manager
Today
Argues about lead quality using anecdotes.
Done for you
Sees which campaigns produce qualified meetings and pipeline, using the same data as sales.
The numbers
What it's worth to you
Estimate the time and cost you get back with your own numbers. We baseline the real figures in week 1 and track these KPIs from day one.
Example inputs · change them to yours
The automated share covers first reply, enrichment, qualifying questions, routing and scheduling; reps run the actual sales conversations.
Staff time back
75 hours a month
About 0.5 full-time people freed for higher-value work
Capacity reclaimed a month
$3,375
A year
$40,500
An estimate from your inputs only. In week 1 we measure your real baseline, so results are tracked against your own numbers.
Time to first response
Minutes from lead creation to the first reply, baselined from CRM timestamps for the 90 days before launch.
Contact rate
Share of new leads that reply or pick up, tracked weekly by source.
Meeting booked rate
Qualified leads that book a meeting, by source, rep and time of day.
Untouched leads
Leads with no outreach after one business hour, which should fall to zero.
Pipeline from inbound
Opportunities and value created from agent-handled leads, tracked in the CRM by source.
21-fold decrease
28%
74%
Works with the tools you already use
- HubSpot
- Salesforce
- Pipedrive
- Chili Piper
- Calendly
- Twilio
- Google Ads
- LinkedIn Lead Gen Forms
- Clearbit
- Slack
Guardrails built in
- The agent only uses approved messages, product facts and qualifying questions, and never quotes prices or makes contract promises.
- SMS goes only to leads who gave a number and consent on your form, and every message includes a way to opt out.
- Large accounts, existing customers and partners skip automation and go to a named owner.
- Prospects who ask for a person are handed to one right away during business hours, or booked for the next slot.
- Every message and decision is logged on the CRM record with a timestamp.
Why it hurts today
What teams say about this work
Common complaints from operators, reviewers and industry research.
Harvard Business Review research on online sales leads found that most companies are not responding to potential customers' queries nearly fast enough.
The Lead Response Management study found that the odds of reaching and qualifying a lead fall sharply within the first hour, and drop even between five and ten minutes.
Salesforce's research found that most of a rep's week goes to tasks like deal management and data entry rather than selling, which leaves little time to jump on new leads.
Buyers now expect service around the clock because of AI, so a lead that arrives after hours and waits until morning already feels ignored.
How it works
From kickoff to live in 3 to 6 weeks
We do the build, the integrations and the rollout. Your team gives us access, reviews the pilot and approves go-live.
- 1
Week 1
Discovery and access
We map the workflow with your team, agree the outcomes and KPIs, measure today's baseline and get secure access to your tools.
- 2
Weeks 2–3
Build and connect
We build the agents and connect your systems, with your rules, approval steps, permissions and logging.
- 3
Weeks 3–5
Test and pilot
We test on your real history, then run a pilot on live work while your team reviews what the agent does.
- 4
Weeks 4–6
Go live and hand over
We roll out in stages, train your team, hand over dashboards and runbooks, and keep improving it with you.
Included with every automation
Executive Ask: ask your business anything
One plain-English assistant connected to the systems you run: CRM, helpdesk, ERP and accounting, HR, inbox and documents. Leaders get sourced answers in seconds and can trigger actions with approval. It respects everyone's existing permissions and logs every answer.
See Executive AskAsk it, for example
- How long did new demo requests wait for a first reply this week, by source?
- Which lead sources produced the most qualified meetings last month?
- How many inbound leads came in after hours, and how many of them booked a call?
Instant Lead Response & Qualification: questions
Straight answers to what clients ask us most.
Ask our teamWill prospects know they are talking to an AI?
We recommend being open about it, and many clients sign the first reply as an assistant on behalf of the team. The agent writes in plain, helpful language, answers the actual question and gets the prospect to a person quickly. Anyone who asks for a human is handed over at once during business hours, or booked for the next free slot.
Can it call leads, or only email and text?
It can do all three. Many clients use email and SMS for the first touch and a voice agent for missed calls or leads who ask for a call back. Voice and SMS follow your consent rules and local calling hours, and every call is recorded or summarized in the CRM if you choose.
How does it decide who is qualified?
We write your qualification rules with your sales leaders during setup: company size, industry, use case, region, timeline and any must-have answers. The agent asks only the questions it still needs after enrichment, scores the lead, and explains the score in a CRM note. You can change the rules at any time, and borderline leads go to a person.
How long does it take to launch?
Most speed-to-lead builds go live in 3 to 6 weeks. We connect your forms, CRM, calendars and phone system, write and approve messages with your team, test on recent leads, and start with a period where reps can see every message before it goes out.
What does it cost?
It is quoted after a short scoping call. The price depends on your lead volume, the channels involved such as email, SMS and voice, the number of lead sources and the CRM and calendar setup. You get a fixed scope with a list of every system we connect before the build starts.
Pairs well with
CRM Data Entry & Hygiene
A CRM that updates itself from emails, calls and meetings, and stays clean
See the outcomeAI SDR: Outbound Prospecting & Meeting Booking
Outbound that researches, writes and books meetings while staying out of spam
See the outcomeSales Meeting Prep & Follow-Up
Walk into every sales call prepared and send the follow-up the same hour
See the outcomeSources
- The Short Life of Online Sales Leads, Harvard Business Review
- Lead Response Management Study: Strategies for Success - L.R.M, Lead Response Management
- New Research Reveals Sales Reps Need a Productivity Overhaul – Spend Less than 30% Of Their Time Actually Selling, Salesforce
- Contextual Intelligence Becomes the New Standard for Exceptional Customer Experience in 2026, Zendesk
Get Instant Lead Response & Qualification done for you
Tell us about your volumes and tools. A senior engineer replies within one business day with scope, timeline and cost.
Live in 3 to 6 weeks · Priced after a short call · Company emails only