Every post published on time and every comment and DM answered or routed
A done-for-you social media publishing and replies automation is an AI agent BufferSol connects to your social accounts and scheduler. It publishes approved posts on your calendar, reads every comment, mention and DM across Instagram, Facebook, LinkedIn, TikTok and X, sorts them by intent, answers routine questions from your approved knowledge base, and routes complaints, leads and sensitive messages to the right person. Risky public replies wait for approval, and every action is logged.
- Live in 3 to 6 weeks
- Works with Meta Business Suite, Instagram and more
- People approve what matters
Is this you?
Brands, franchises and multi-location businesses running several social accounts where one or two people handle publishing, community management and customer messages.
- Comments and DMs sit unanswered over weekends and holidays
- Complaints in the comments get the same attention as emoji replies
- Sales enquiries arrive by DM and never reach the CRM
- Scheduled posts fail silently when an account connection expires
- Different people answer the same question in different ways
Today vs done for you
The current way, and the new way
What your team does by hand today, and what the automation does instead, step by step.
How it works today
- A social manager plans posts in a spreadsheet or Notion and loads them into Hootsuite, Sprout Social or Meta Business Suite
- Comments and DMs are checked a few times a day across separate apps
- Questions about hours, prices, orders or bookings are answered by hand, often by copying an old reply
- Complaints are screenshotted and sent to support or a manager in Slack
- Leads from DMs are typed into HubSpot or Salesforce if someone remembers
What it quietly costs you
- · Slow or missing replies send customers to competitors who answer
- · Social staff work evenings and weekends to keep inboxes under control
- · Leads and complaints get lost between social apps, the helpdesk and the CRM
How it works done for you
- The agent reads your content calendar and checks each upcoming post for missing assets, broken links, length limits and account connection status, alerting the owner before anything fails
- Approved posts publish through your scheduler or the platform APIs at the planned time
- Every incoming comment, mention and DM is classified as a question, lead, complaint, praise, spam or sensitive
- Routine questions get a reply drafted from your FAQ, store hours, order system or booking links; low-risk answers can post automatically under rules you set
- Complaints become tickets in Zendesk, Gorgias or Freshdesk, and leads become CRM records in HubSpot or Salesforce with the conversation attached
- Sensitive public messages, such as legal threats, safety issues or press, always wait for a person and trigger an alert
- Every reply, route and approval is logged against the message it answered
Your people
What changes for your team
| Role | Today | Done for you |
|---|---|---|
| Social media manager | Switching between apps all day to answer the same questions | Planning content, running campaigns and handling conversations that need judgment |
| Support agent | Receiving screenshots of angry comments with no order details | Working a ticket with the customer's handle, message and linked order already attached |
| Sales rep | Never seeing the leads that arrived by DM | Following up on social leads that land in the CRM with the full conversation |
The numbers
What it's worth to you
Estimate the time and cost you get back with your own numbers. We baseline the real figures in week 1 and track these KPIs from day one.
Example inputs · change them to yours
The automated share covers sorting, routine answers, routing and ticket or CRM creation; sensitive and high-visibility replies stay with your team.
Staff time back
63 hours a month
About 0.4 full-time people freed for higher-value work
Capacity reclaimed a month
$1,750
A year
$21,000
An estimate from your inputs only. In week 1 we measure your real baseline, so results are tracked against your own numbers.
Median first reply time on social
Taken from platform and scheduler data for 30 days before launch, then tracked weekly
Messages unanswered after 24 hours
Daily count across all connected accounts
Leads captured from social
CRM records created from DMs and comments, tagged by source and channel
Failed or late posts
Scheduled posts that failed or published late, from scheduler logs
Escalation response time
Time from a sensitive message being flagged to the owner responding, from the audit log
73%
73%
Works with the tools you already use
- Meta Business Suite
- TikTok
- X
- Hootsuite
- Sprout Social
- Zendesk
- HubSpot
- Slack
Guardrails built in
- Automatic replies only for message types and topics you approve; everything else waits for review
- Legal, safety, media and crisis keywords always go to a person
- The agent never hides or deletes comments without a rule you set and a log entry
- Replies use only your approved knowledge base and never invent offers, prices or policies
- Every reply records whether a person or the agent sent it, and why
Why it hurts today
What teams say about this work
Common complaints from operators, reviewers and industry research.
Consumers expect brands to reply quickly on social, and many say they will buy from a competitor if a brand ignores them there.
Reviewers of a widely used scheduler report rejected video uploads, social accounts that disconnect often and connected profiles vanishing, which breaks planned publishing.
Reviewers of a leading social media suite complain about high costs as users are added, annual renewals that are hard to cancel, and slow or scripted support.
Done for you
Live in 3 to 6 weeks
We do the build, the integrations and the rollout. Your team gives us access, reviews the pilot and approves go-live.
- 1
Week 1
Discovery and access
We map the workflow with your team, agree the outcomes and KPIs, measure today's baseline and get secure access to your tools.
- 2
Weeks 2–3
Build and connect
We build the agents and connect your systems, with your rules, approval steps, permissions and logging.
- 3
Weeks 3–5
Test and pilot
We test on your real history, then run a pilot on live work while your team reviews what the agent does.
- 4
Weeks 4–6
Go live and hand over
We roll out in stages, train your team, hand over dashboards and runbooks, and keep improving it with you.
Executive Ask: ask your business anything
One plain-English assistant connected to every system you run: CRM, helpdesk, ERP and accounting, HR, inbox and docs. Leaders get sourced answers in seconds and can trigger actions with approval. It respects everyone's existing permissions and logs every answer.
See Executive AskAsk it, for example
- How many DMs and comments did we get this week, and how many were complaints?
- Which social leads came in this month, and has sales followed up on each one?
- What are customers asking about most on Instagram, and do we have an approved answer for it?
Social Media Publishing & Replies: questions
Straight answers to what clients ask us most.
Ask our teamHow long does setup take?
Most clients are live in 3 to 6 weeks. We connect your social accounts, scheduler, helpdesk and CRM, build the knowledge base the agent answers from, and agree which message types can be answered automatically. Then the agent runs in draft-only mode on real messages while your team reviews every reply. Automatic replies are switched on only for categories your team has signed off.
What does it cost?
Pricing is quoted after a short scoping call. It depends on how many accounts and locations you run, which platforms are involved, message volume, whether you need ticket and CRM routing, and how many languages the agent must answer in. You get a fixed scope in writing before we start, with a clear list of what is and is not included.
Will it reply automatically in public?
Only where you allow it. Most clients let the agent answer simple, factual questions such as opening hours or booking links, and hold everything else for a quick approval. Complaints, refund requests, legal or safety topics and anything mentioning the press always go to a person. You can tighten or loosen these rules at any time, and every change is logged.
Which platforms does it work with?
We connect Instagram, Facebook, LinkedIn, TikTok, X, YouTube comments and Google Business Profile messages where their APIs allow, plus schedulers such as Hootsuite, Sprout Social, Buffer and Meta Business Suite. If a platform limits API access for a feature, we tell you during scoping and route those messages to a person instead of working around the platform's rules.
What happens if a complaint starts to spread?
The agent watches for spikes in negative comments, repeated keywords and mentions from large accounts or media. When it sees one, it stops automatic replies on that topic, alerts the named owners in Slack or Teams with a summary and examples, and drafts a holding response for approval. Your team decides what is said publicly.
Pairs well with
Marketing
Review & Reputation Management
Every review answered in your voice and every unhappy customer reached in time
See the outcomeMarketing
Content Repurposing Engine
Turn every webinar, podcast and long post into a week of channel-ready content
See the outcomeCustomer Support
Support Ticket Triage & Resolution
Every ticket read, routed and answered before your queue piles up
See the outcomeSources
Get Social Media Publishing & Replies done for you
Tell us about your volumes and tools. A senior engineer replies within one business day with scope, timeline and cost.
Live in 3 to 6 weeks · Priced after a short call · Company emails only