Outbound that researches, writes and books meetings while staying out of spam
A done-for-you AI SDR is an AI agent that runs outbound prospecting for your sales team. It builds target lists from your ideal customer profile, verifies contacts, researches each account, writes short personal emails, handles replies, and books meetings on reps' calendars. BufferSol sets up sending domains, authentication and suppression lists so mail follows Gmail and Yahoo sender rules and CAN-SPAM, GDPR and PECR. Reps approve messages and own every meeting.
- Live in 3 to 6 weeks
- Works with HubSpot, Salesforce and more
- People approve what matters
Is this you?
For B2B companies selling to the US, UK or Europe with a clear ideal customer profile, a small or stretched SDR team, and a CRM such as HubSpot or Salesforce, who want more qualified first meetings without burning their domain.
- Your SDRs spend more time building lists and checking emails than talking to buyers.
- Bounce rates and spam complaints have climbed, or a sending domain was blocked.
- Outbound emails read like templates with a first name swapped in.
- You tried an AI SDR tool and got low reply rates, wrong contacts or messages you were embarrassed by.
- Nobody is sure which prospects in the UK or EU you are allowed to email, or how opt-outs are handled.
Today vs done for you
The current way, and the new way
What your team does by hand today, and what the automation does instead, step by step.
How it works today
- An SDR pulls a list from Apollo, ZoomInfo or LinkedIn Sales Navigator and exports it to a spreadsheet.
- They clean the list by hand, guess at missing emails and load it into a sequencing tool.
- They write a template with a few merge fields and send it in volume from the main company domain.
- Replies, out-of-office messages, bounces and unsubscribe requests land in personal inboxes and are handled when there is time.
- Interested replies trigger several emails to find a meeting time.
- Opt-outs and objections are tracked inconsistently across tools.
What it quietly costs you
- · Stale data and high volume lead to bounces and spam complaints that damage the company's email reputation.
- · Generic messages get few replies, so SDRs send even more and the cycle repeats.
- · Missed opt-outs or emailing the wrong people in the UK and EU create legal and brand risk.
How it works done for you
- The agent builds target account and contact lists from your ideal customer profile using your data providers, checks each contact against the CRM and your suppression list, and verifies every email before use.
- For each contact it records the source and, for UK and EU prospects, the legal basis, such as legitimate interest for corporate subscribers, and excludes sole traders and individuals where consent is required.
- It researches the account from the company website, news, job posts and your CRM history, then writes a short first email and follow-ups tied to a real trigger and the person's role.
- Reps review and approve new sequences and a sample of messages; the agent sends from authenticated secondary domains with SPF, DKIM and DMARC set, at a steady daily volume per mailbox.
- It reads every reply, handles out-of-office and referral replies, answers simple questions from approved content, and books interested prospects onto the rep's calendar.
- Unsubscribes, "not interested" replies and objections are added to a global suppression list at once and synced to the CRM and every sending tool.
- Bounce, complaint and reply rates are checked daily; if a domain's numbers slip, sending pauses automatically and the team is alerted. Every send and decision is logged.
Your people
What changes for your team
| Role | Today | Done for you |
|---|---|---|
| SDR | Builds lists, writes templates, cleans bounces and chases meeting times. | Reviews sequences, calls engaged prospects and runs first meetings the agent booked. |
| Sales or revenue operations | Fixes broken domains, imports spreadsheets and keeps opt-out lists in sync by hand. | Owns targeting rules, domain health dashboards and the suppression list the agent maintains. |
| Head of sales | Sees activity counts but not why outbound is or is not working. | Sees meetings, pipeline and reply quality by segment and message, and decides where to focus. |
The numbers
What it's worth to you
Estimate the time and cost you get back with your own numbers. We baseline the real figures in week 1 and track these KPIs from day one.
Example inputs · change them to yours
The automated share covers list building, verification, research, drafting, reply handling and scheduling; reps approve sequences and run meetings.
Staff time back
100 hours a month
About 0.6 full-time people freed for higher-value work
Capacity reclaimed a month
$4,000
A year
$48,000
An estimate from your inputs only. In week 1 we measure your real baseline, so results are tracked against your own numbers.
Positive reply rate
Replies classed as interested or referral, divided by contacts reached, tracked by segment and sequence.
Meetings booked and held
Meetings booked by the agent and those that actually took place, from the calendar and CRM.
Bounce and spam complaint rates
Daily per domain and mailbox from your sending tool and Google Postmaster Tools, against the thresholds the mailbox providers publish.
Opt-out handling time
Time from an unsubscribe or objection to suppression across all tools, which should be same day.
Pipeline from outbound
Opportunities and value created from agent-sourced meetings, tracked in the CRM.
Up to $53,088
Below 0.30%
2 days
Works with the tools you already use
- HubSpot
- Salesforce
- Apollo
- ZoomInfo
- LinkedIn Sales Navigator
- Google Workspace
- Microsoft 365
- Smartlead
- Google Postmaster Tools
- Calendly
Guardrails built in
- Every email has accurate sender details, a truthful subject line, your postal address and a working unsubscribe, and opt-outs are honored across all tools well inside the legal deadlines.
- UK and EU contacts are checked for legal basis before any send; sole traders and individuals who need consent are excluded, and objections under GDPR stop all marketing to that person.
- Sending runs only from authenticated secondary domains with daily volume caps, and pauses automatically when bounces or complaints rise.
- Reps approve each new sequence and can review any message before it goes out; the agent never makes pricing or contract promises.
- Each contact's source, legal basis, messages and suppression status are logged and exportable for audits.
Why it hurts today
What teams say about this work
Common complaints from operators, reviewers and industry research.
Users of a popular cold email platform report campaigns landing in spam even after mailbox warm-up, and mailboxes being shut down with little explanation.
Buyers of one AI SDR describe AI-sounding messages with odd errors, contacts that ignored the campaign's company-size filter, and a tool that still needed a full-time person to watch it.
Reviewers of a large B2B contact database say many emails are out of date and that the data needs cross-checking before use.
Another AI SDR's reviewers report weak results, with very few replies turning into real interest, and credits running out before the promised number of prospects was reached.
The FTC is clear that hiring someone else to send your email does not transfer your responsibility for following CAN-SPAM, so an outsourced or AI sender is still your legal risk.
Done for you
Live in 3 to 6 weeks
We do the build, the integrations and the rollout. Your team gives us access, reviews the pilot and approves go-live.
- 1
Week 1
Discovery and access
We map the workflow with your team, agree the outcomes and KPIs, measure today's baseline and get secure access to your tools.
- 2
Weeks 2–3
Build and connect
We build the agents and connect your systems, with your rules, approval steps, permissions and logging.
- 3
Weeks 3–5
Test and pilot
We test on your real history, then run a pilot on live work while your team reviews what the agent does.
- 4
Weeks 4–6
Go live and hand over
We roll out in stages, train your team, hand over dashboards and runbooks, and keep improving it with you.
Executive Ask: ask your business anything
One plain-English assistant connected to every system you run: CRM, helpdesk, ERP and accounting, HR, inbox and docs. Leaders get sourced answers in seconds and can trigger actions with approval. It respects everyone's existing permissions and logs every answer.
See Executive AskAsk it, for example
- How many meetings did outbound book this month, and how many turned into real opportunities?
- Which industries and job titles are replying most to our outbound right now?
- Are any of our sending domains at risk this week, and what did we do about it?
AI SDR: Outbound Prospecting & Meeting Booking: questions
Straight answers to what clients ask us most.
Ask our teamIs cold email to the UK and EU legal?
B2B cold email can be lawful, but the rules differ from the US. Under the UK's PECR you can email corporate subscribers without prior consent if you identify yourself and offer an opt-out, while sole traders and some partnerships need consent. GDPR requires a legal basis, often legitimate interest, and an absolute right to object to direct marketing. We build these checks in, but you should confirm your approach with your own counsel.
How do you keep our emails out of spam?
We send from secondary domains so your main domain is protected, set up SPF, DKIM and DMARC, add one-click unsubscribe, verify every address before sending and keep daily volume per mailbox modest. The agent watches bounces, complaints and Google Postmaster Tools every day and pauses a domain automatically if numbers slip. Relevant, short messages to well-chosen contacts matter most.
We tried an AI SDR tool and it did not work. What is different?
Most disappointing results come from poor targeting, unverified data and generic messages sent at high volume. We start from your best customers, write research rules with your reps, keep volume measured, and make reps approve every new sequence. The agent runs inside your own CRM and mailboxes, so you keep the data, the domains and the learning.
How long does it take to launch?
Most AI SDR builds go live in 3 to 6 weeks. That covers your ideal customer profile and targeting rules, domain and mailbox setup with authentication, suppression lists and legal basis checks, message writing with your reps, and a supervised start where reps approve messages before volume increases.
What does it cost?
It is quoted after a short scoping call. The price depends on the markets you sell into, monthly prospect volume, the data providers and CRM involved, and whether we also handle LinkedIn or phone steps. You get a fixed scope with every system and compliance step listed before the build starts.
Pairs well with
Sales
Instant Lead Response & Qualification
Reply to every inbound lead in minutes, day or night, and book the good ones
See the outcomeSales
CRM Data Entry & Hygiene
A CRM that updates itself from emails, calls and meetings, and stays clean
See the outcomeSales
Sales Meeting Prep & Follow-Up
Walk into every sales call prepared and send the follow-up the same hour
See the outcomeSources
- instantly.ai Reviews | Read Customer Service Reviews of instantly.ai, Trustpilot
- 11x Reviews | Read Customer Service Reviews of 11x.ai, Trustpilot
- Apollo Reviews | Read Customer Service Reviews of apollo.io, Trustpilot
- Artisan Reviews | Read Customer Service Reviews of artisan.co, Trustpilot
- CAN-SPAM Act: A Compliance Guide for Business | Federal Trade Commission, US Federal Trade Commission
- Email sender guidelines - Gmail Help, Google
- Sender Best Practices | Sender Hub, Yahoo
Get AI SDR: Outbound Prospecting & Meeting Booking done for you
Tell us about your volumes and tools. A senior engineer replies within one business day with scope, timeline and cost.
Live in 3 to 6 weeks · Priced after a short call · Company emails only